Question: Being able to closely match demand and supply involves having information about buying patterns a purpose that is fulfilled by forecasting. Forecasting is considered as

Being able to closely match demand and supply involves having information about buying patterns a purpose that is fulfilled by forecasting. Forecasting is considered as the art and science of predicting future events (Heizer and Render, 2014:140). Considering this statement critically discuss the strategic importance of forecasts for organisations such as Nike and Singapore Air before and After Covid-19

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