Question: being unsure about which marketing channels he should be using as part of this potential expansion into this new market. KPU Courses 9.2 ASSIGNMENT TASK

being unsure about which marketing channels he should be using as part of this potential expansion into this new market.

KPU Courses 9.2 ASSIGNMENT TASK #2 - Consulting simulation and development of a professional MS PPT consulting proposal presentation based on the following case: Zarr Tech: Next Steps for a Growing Business (Ivey Publishing, 2019) Consulting simulation background and setting: When? March 1, 2019 at 10:00 am How? Face-to-face meeting. Where? Zarr Tech main office at 2275 Upper Middle Rd E, Suite # 101, Oakville ON LGH OC3. Who? Yourself, a recently hired consultants in general management and marketing consulting for information technology companies at GMMC4IT Consulting Inc. ("GMMC4IT") and Matthew Zarillo, Founder and president at Zarr Tech Canada Inc. ("Zarr Tech"). What? Presentation of your consulting proposal Why? (simulation setting): You, consultant at GMMC4IT had a first meeting with Matthew Zarillo at Zarr Tech on February 1, 2019. During this first meeting, Matthew Zanillo presented the company history and its operating environment (industry and competition), customers, main services, and marketing channels (trade shows, sales representative, internet advertising, email marketing). Matthew Zarillo also shared with you his idea of expanding into the Vancouver area. During the meeting he also acknowledged the following: 1) having limited knowledge about the Vancouver market, 2) wondering about whether now was the right time to begin an expansion and 3) being unsure about which marketing channels he should be using as part of this potential expansion into this new market. Most of the time during this first meeting was spent on gathering information about Matthew Zanillo's company and its potential expansion in the Vancouver market. You, consultant at GMMC4/T, made a good ir You, consultant at GMMC4IT, made a good initial impression during that first meeting however and Matthew Zarillo seemed impressed about your firm's experiences and capabilities in general management and marketing consulting for information technology companies in Canada. As a result, Matthew Zarillo asked you to prepare a consulting proposal and to present it on March 1, 2019 at 10:00 am at Zarr Tech's main office. Assignment task

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