Below are eight different market segments for the cold beverage market. Assume that the cold beverage market extends to sodas, juice, energy drinks, milk-based drinks, water, sports drinks, and so on. (excluding alcoholic beverages) Overview of Each Market Segment Really thirsty: This group of consumers is seeking a fairly straightforward functional benefit from their consumption of a beverage. On the go: The on-the-go market segment is a busy group of consumers who tend to eat and drink while they are traveling. Need a boost: This market segment consists of those consumers feeling rundown or tired during the day. Variety seekers: Variety seekers are consumers that have limited brand loyalty and will consume a broader selection of drinks, depending upon their taste and situation at the time. Health focus: The health focused market segment consists of consumers who make their food and beverage choices based upon being healthy and eating well. Sporty: This market segment consists of consumers looking for products that are helpful when playing sports or while exercising. Hold the sugar: These consumers may have particular needs such as weight loss goals or being diabetic, but in most cases they are looking to cut some calories from their daily diet. Just feel like it: This consumer segment is attracted to drinks for enjoyment and refreshment, rather than for any functional (thirst) benefits. a. Review the above market segments and identify which existing companies target these different markets. (4) b. What is the most attractive segment for a company operating in Pakistan? On what basis have you selected this as the most attractive segment? (1)