Below are several financial statement items for the fiscal year 2013 for two grocery chains, Whole Foods Market, an upscale organic grocer, and The Kroger Co., a mainstream grocer. ($ millions) (30 points)

a. Calculate each companys return on assets (ROA) and return on equity (ROE). Comment on any differences you observe.

b. Disaggregate the ROA for each company into profit margin (PM) and asset turnover (AT). Explain why Whole Foods has a higher ROA, is it because of PM or AT or both?

	Whole Foods Market	The Kroger Co.
Net income	$551	$1,508
Sales	12,917	96,751
Average assets	5,416	24,064
Average stockholders equity	3,840	4,090