Below are the questions we will be covering in class. Please answer these questions prior to class as we will spend our time together working through them.

Questions to answer:

What is Rivian$$s vision? What is RJ Scaringe attempting to accomplish? Do you think Rivian$$s vision is worthwhile? Why, or why not?

Historically, the United States automotive industry has had high entry barriers. How was Rivian able to enter the mass market for trucks and SUVs?

What type of innovation strategy is Rivian pursuing? Explain how Rivian$$s innovation strategy is critical to its strategic positioning.

What are Rivian$$s core competencies? Can they underpin a competitive advantage? Why or why not? $***$Think of core competencies as the organization$$s $$bread and butter.$$ Or$,$ said differently, what they do best and sets them apart.

What are the biggest challenges Rivian is facing? Identify the most significant issues Rivian must address and provide recommendations to RJ Scaringe on managing them. Be specific.