Question: Below are the steps in conducting Porters' five force analyses: 1 . Identify clearly the product / service or industry ( industry - boundary )

Below are the steps in conducting Porters' five force analyses:
1.Identify clearly the product/service or industry (industry-boundary) and market (local, domestic, or global).
2.The analysis must be done at industry-level (comparing across industries), not firm-level (comparing across firms).
3.Identify competitors. It may be better to focus on a specific strategic group.
4.Identify supplying industry and customers industry. Draw the industry-level value chain if necessary.
5.Evaluate each of the five force (low-, medium-, or high-threat). Provide justifications for your evaluations.
Competitive rivalry: numbers of competitors? Similar products? Market growth?
Potential entry: Any barriers to entry (economy of scales? Legal? Etc.)
Power of suppliers/customers (comparing numbers of suppliers/customers balance of power).
Substitute products: growth rate? Would it take over anytime soon?)
6.Evaluate whether the overall industry conditions are favorable! (whether we should continue doing business or exit?)

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