Below, I describe different marketing research techniques that can help you derive insights before and during the social marketing campaign process. Please match the research technique with the description that best describes it.

Question 4 options:

12345	exploratory research
12345	focus group
12345	experiment
12345	mystery shoppers
12345	ethnography

1.	qualitative or secondary data research to gather preliminary information about a problem
2.	test hypotheses about cause and effect relationships
3.	Small groups of people recruited from target audience and interviewed in a focused discussion
4.	In depth immersion in a specific environment to understand how people operate within a certain context
5.	customers reporting on strong and weak askepcts of their buying process or service experience