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Question 1 (Answer space 'A page max. Use the space after the questions for answers) 30 Points Age Zip Code Date Site Visit Gender Emails Sent Video Banner Purchase 53 07074 0572010 Male 7 1 0 1 41 07054 1I12I201s Female 15 1 1 1 29 07074 1I29;201s Male 3 0 1 0 21 07074 171 512016 Male 1 0 0 0 as 07072 1252016 Male 20 1 0 1 45 07072 1l6!2016 Male 3 1 1 0 54 07054 2/1 612016 Male 1 1 1 0 21 07054 2/22/2016 Female 11 1 0 1 The data above depict blended marketing initiatives (web and nonweb) corresponding to individuals and whether the person ultimately responded to them with a purchase or not. The le illustrates individuals who visited Age: the website and received emails in the past from the company. The data variables are described below. Age of the person visiting the website Zip Code: The area where the person resides. Date Visit: The day when the person visited the website Gender: Gender of the person visiting the site Emails Sent: How many times the person received an email from the company of the website Video: Banner: Whether a person viewed video descriptions available on the site of your products. Whether a banner was displayed to the person when they visited the site Purchase: Whether the person purchased a product during their site visit. 1) 2) 3) 4) 5) You feel that you could create a new model to identify the e'ectiveness of your emails in connecting with your Customers. What three attributes of emails could you include in a model to test the type of email that people reSpond to? a) b) C) What additional data variable could you extract from the \"Date of Visit\" variable that could add descriptive power to your model? Is the \"banner ad\" effective in getting visitors to purchase, in the data depicted above? (Yes or No) You want to better understand the effectiveness of your videos in connecting with consumers and post them on W. Provide three target variables that describe consumers' reaction to video content. a) b) C) What other/different target variable could you use in the model to indicate how your website connects with Visitors (a way to measure consumer activity on your site)