Below is a summary of a CPM for southwest airlines, Alaska and American Airlines. Please provide a summary. the main firm with the weigh score is southwest airlines.

What does this mean for southwest airlines and the implication?

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Your Firm Rival Rival Critical Success Factors Weight Rating Score Rating Score Rating Score Advertising 0.15 4 0.09 4 0.09 3 0.09 Domestic Market Penetration 0.01 1 0.10 2 0.05 1 0.01 Customer Service 0.15 4 0.15 2 0.10 4 0.15 Product Variety 0.10 3 0.08 3 0.08 3 0.08 International Market 0.05 1 0.05 1 0.01 1 0.01 Penetration Employee Dedication 0.10 3 0.15 1 0.10 1 0.10 Financial Profit 0.10 3 0.12 2 0.05 3 0.10 Customer Loyalty 0.10 4 0.10 3 0.08 4 0.10 Market Share 0.05 2 0.10 3 0.08 2 0.05 Product Quality 0.05 2 0.10 2 0.05 2 0.05 Top Management 0.05 3 0.05 2 0.05 2 0.05 Price Competitiveness 0.09 4 0.15 3 0.08 4 0.15 Totals 1.00 1.24 0.82 0.94 Your Firm Rival Rival Critical Success Factors Weight Rating Score Rating Score Rating Score Advertising 0.15 4 0.09 4 0.09 3 0.09 Domestic Market Penetration 0.01 1 0.10 2 0.05 1 0.01 Customer Service 0.15 4 0.15 2 0.10 4 0.15 Product Variety 0.10 3 0.08 3 0.08 3 0.08 International Market 0.05 1 0.05 1 0.01 1 0.01 Penetration Employee Dedication 0.10 3 0.15 1 0.10 1 0.10 Financial Profit 0.10 3 0.12 2 0.05 3 0.10 Customer Loyalty 0.10 4 0.10 3 0.08 4 0.10 Market Share 0.05 2 0.10 3 0.08 2 0.05 Product Quality 0.05 2 0.10 2 0.05 2 0.05 Top Management 0.05 3 0.05 2 0.05 2 0.05 Price Competitiveness 0.09 4 0.15 3 0.08 4 0.15 Totals 1.00 1.24 0.82 0.94

Answer rating: 100% (QA)

Based on the provided summary of the Competitive Profile Matrix CPM for Southwest Airlines Alaska Airlines and American Airlines here is a summary Sou... View the full answer