Below is the conducted analysis on the Nike data given. The only variables considered were awareness, attitude, preference, intention, and loyalty toward Nike.

Based on the results of the SPSS Analysis answer the following questions:

a) interpret the factors extracted

b) examine the model fit

Descriptive Statistics Mean Std. Deviation Analysis N Missing N Awareness of Nike 4.18 1.862 45 Attitude toward Nike 4.07 1.888 45 1 Preferene for Nike 4.23 1.521 45 1 Purchase Intention for 4.05 1.692 45 Nike Loyalty for Nike 3.95 1.665 45 1 a. For each variable, missing values are replaced with the variable mean. Correlation Matrix Awareness of Attitude Preferene for Nike toward Nike Nike Correlation Awareness of Nike 1.000 777 572 Attitude toward Nike 777 1.000 593 Preferene for Nike 572 593 1.000 Purchase Intention for .029 100 .224 Nike Loyalty for Nike .068 081 .189 Correlation Matrix Purchase Intention for Loyalty for Nike Nike Correlation Awareness of Nike .029 068 Attitude toward Nike 100 081 Preferene for Nike 224 189 Purchase Intention for 1.000 744 Nike Loyalty for Nike .744 1.000 a. Determinant = .101KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .623 Bartlett's Test of Approx. Chi-Square 90.554 Sphericity df 10 Sig. <.001 communalities initial extraction awareness of nike attitude toward preferene for .674 purchase intention .872 loyalty method: principal component analysis. total variance explained eigenvalues sums squared loadings cumulative .458 .269 rotation analysis.scree plot eigenvalue lo number matrix .427 .421 .828 a. components extracted.rotated .021 .909 .794 .208 .066 .927 varimax with kaiser normalization. converged in iterations. transformation .919 normalization>