Below you will see two different versions of an Email newsletter for Hobbs Apple Farms.  Hobbs has 18,000 customers in its current email customer list.  You are planning to test which version of the Email newsletter is more effective: 

• A, which features more text and information, or
• B, which features more visual elements.

The only issue you need to address is the amount of sample you will need to get an adequate read on your data.  Keep in mind, there is no one right answer, I want you to make a decision and defend your response using information from your sample size calculator.  Also, be careful about using too much sample, because you only have a total 18,000 customers in your database, and your objective is to send the "winning" Email to those customers who were not in your AB test. (Hint: Go with the two-tail test.)

Also, in terms of your objective, you'll be measuring the click-through rate for each email (notice the multiple links in each).  Generally, Hobbs is an effective Email marketer, with open rates of about 50% and click-through rates around 20%.

 

be sure to include 

the results

a recommendation based on your results.

Use the appropriate terms to describe how the testing was performed (briefly), 

margins of error around each estimate the testing produced.

 

https://www.abtasty.com/sample-size-calculator/ 

 

Transcribed Image Text:

TEST #A per contact face to view the meage in your HOBBS APPLE FARMS MAYBURY - CROWTON - TINFIELD Please Take Our Satisfaction Survey! If you've visited any of our stas during the last 12 months we'd love to hear from you. to share your experience, and tall us what we can do to improv Many thanks in advance for your distance, we look forward to hearing from. Be Part of Our Orchard Experience If you love apples but don't have the pain your garden for a tree why not try our hard Experience scheme It also makes a great gift or activity for schools vist your free as the apples develop in the TELL US WHAT YOU THINK Try our Award Apple Winning juice Iding rather English, we don't tout too loudly, but our apple joke heste Our pressed apple juice won two stars in the 201 Taste Awards & her twice been nome Cash Produca of the eart But you do and judge for TEST #B & Focipient contact and the message in your web browser HOBBS APPLE FARMS MAYBURY - CROWTON - TINFIELD Discovery Apples Now Picking! Discovery in our first of the end they're noe available for picking at our buy and Tilfarm It has a distinctive bright red colour which extends the flesh of the ap making i which follows through to the applice badan varieda Be Part of Our Orchard Experience If you love don't thin your garden for a try not try our Dard Experience scheme? e gift or activity for ado Visit your te as the sole in the mm, and then be part of the hard in the TEST #A per contact face to view the meage in your HOBBS APPLE FARMS MAYBURY - CROWTON - TINFIELD Please Take Our Satisfaction Survey! If you've visited any of our stas during the last 12 months we'd love to hear from you. to share your experience, and tall us what we can do to improv Many thanks in advance for your distance, we look forward to hearing from. Be Part of Our Orchard Experience If you love apples but don't have the pain your garden for a tree why not try our hard Experience scheme It also makes a great gift or activity for schools vist your free as the apples develop in the TELL US WHAT YOU THINK Try our Award Apple Winning juice Iding rather English, we don't tout too loudly, but our apple joke heste Our pressed apple juice won two stars in the 201 Taste Awards & her twice been nome Cash Produca of the eart But you do and judge for TEST #B & Focipient contact and the message in your web browser HOBBS APPLE FARMS MAYBURY - CROWTON - TINFIELD Discovery Apples Now Picking! Discovery in our first of the end they're noe available for picking at our buy and Tilfarm It has a distinctive bright red colour which extends the flesh of the ap making i which follows through to the applice badan varieda Be Part of Our Orchard Experience If you love don't thin your garden for a try not try our Dard Experience scheme? e gift or activity for ado Visit your te as the sole in the mm, and then be part of the hard in the

Answer rating: 100% (QA)

To determine the sample size needed for the AB test we will use the sample size calculator provided at httpswwwabtastycomsamplesizecalculator We want ... View the full answer