Ben & Jerry's has successfully won over Gen Z by actively engaging with social justice issues and demonstrating a genuine commitment to making a positive impact.

Explanation:

They have used their platform to address relevant issues such as racial justice, climate change, and LGBTQ$+$ rights. For example, they have partnered with organizations like Color of Change and the NAACP to support racial justice initiatives.

They have also advocated for climate action and sustainability through initiatives like their "Save Our Swirled" campaign. By taking a stand on these important issues and using their brand to spark conversations, Ben & Jerry's has resonated with Gen Z$\text{'}$s values of social responsibility and activism.

Their playful tone and use of humor also make their message more accessible and relatable to this generation. Overall, Ben & Jerry's has shown that they genuinely care about making a difference beyond just making a profit, and that has resonated with Gen Z$.$

QUESTIONS: HOW IS THIS RELATED TO ORANGE $?$ ORANGE $($Orange

Telecommunications corporation$)$

WHAT CAN ORANGE LEARN OR TAKE FROM THIS TO ALSO ATTRACT GEN Z$?$