Bench Industries manufactures large workbenches for industrial use. Recent market analysis indicates that sales are declining for
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Question:
Bench Industries manufactures large workbenches for industrial use. Recent market
analysis indicates that sales are declining for Bench's product because of aggressive competitor
pricing. Bench's workbench sells for $ per unit compared to the competition's comparable
workbench sells for $ Bench's marketing department determined that a price drop to $
would be necessary to retain market share and continue with annual sales of workbenches.
The following data are for sales of workbenches:
Direct materials $
Direct labor $
Variable Overhead $
Fixed Overhead $
a What is the current operating income as a percentage of revenue?
b If Bench Industries intends to maintain the same operating income percentage of revenue and
lowers the price to $ what is the target cost per unit?
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