Question: Benchmarking, as a tool, is necessary for implementing strategic alignment successfully. Improving internal benchmarking will definitely strengthen the organization. How much can we rely on

Benchmarking, as a tool, is necessary for implementing strategic alignment successfully. Improving internal benchmarking will definitely strengthen the organization.

How much can we rely on benchmarking to let us know where we stand? Can we be too worried about the external environment? Shouldn't we focus mostly on how we are doing our work?

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