Question: Benchmarking entails studying how a company's competitive capabilities stack up against the competitive capabilities of selected companies known to have world class competitive capabilities. checking

Benchmarking entails

studying how a company's competitive capabilities stack up against the competitive capabilities of selected companies known to have world class competitive capabilities.

checking how many of the company's objectives have been achieved and determining the sizes of the variances above or below the targeted performance level.

comparing how different companies perform various value chain activities and then making cross

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company comparisons of the costs and effectiveness of these activities.

studying how a company's resource strengths stalk upainst the resource strengths of rival companies.

Benchmarking entails studying how a company's competitive capabilities stack up against

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