Question: Benchmarking is breaking down into three key high-level categories: Process, Strategic, and Performance. List organizations that you think would be examples worth benchmarking against for

Benchmarking is breaking down into three key high-level categories: Process, Strategic, and Performance.

  1. List organizations that you think would be examples worth benchmarking against for each of the categories: Process, for Strategy, and for Performance?
  2. Where would you place a company like Amazon? What about Air BnB, Uber, or Microsoft?
  3. For organizations such as Microsoft, how would it be different depending upon whether the analysis focused upon the X-Box rather than Office 365?

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