Question: Benefit segmentation in global marketing involves: q , Segmenting markets based on brand loyalty metrics. Focusing on demographic variables such as age and income. Dividing
"Benefit segmentation" in global marketing involves:
Segmenting markets based on brand loyalty metrics.
Focusing on demographic variables such as age and income.
Dividing the market based on geographic boundaries.
Segmenting consumers based on the benefits they seek from products.
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