Question: Benefit segmentation is a _ _ _ _ _ approach. A . technology - oriented B . production - oriented C . market - oriented

Benefit segmentation is a _____ approach.
A. technology-oriented
B. production-oriented
C. market-oriented
D. mass marketing

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

In which of the following situations does an organization use modified rebuy? When some aspects of the buying situation are unfamiliar When purchase involves a high-priority product that is rarely...

Q:

Question 1 (1 point) Saved In the early 1920s, Ford promised its customers that they could have any colour car they wanted, "as long as it was black." Ford's management assumed anyone buying a car...

Q:

MARKETING MANAGEMENT 1.1) An explanation of the two types of consumption specific segmentation bases. Support your answer with practical examples. (8 marks ) 1.5) Use pages 63-64 in your textbook as...

Q:

Question: 1)Reflect back from everything you have learned from this notes and write a summary: 2)Decide what your 2 or 3 most-important "Lessons Learned" are: MRK108 Midterm Notes Chapter 1: Product...

Q:

Please complete the discussion questions on page 154. Thanks 13 Revenue Management in Visitor Attractions: A Case Study of the EcoTech Centre, Swaffham, Norfolk Julian Hoseason INTRODUCTION Visitor...

Q:

1. The most important risk of trade-up strategy is: a. lack of credibility d. cannibalization b. increased costs e. none of the above c. loss of prestige 2. A major advantage of single segment...

Q:

1.Describe the competitive position of Best Buy relative to its main competitors. 2.What is Best Buy's business-level strategy? What are its main value and/or cost drivers? 3.Is Best Buy's strategy...

Q:

the forces controlling its profitability (e.g., Five Forces analysis). Is Best Buy positioned for long-term profitability? Best Buy Co., Inc. By 2017, the value of Best Buy's stock climbed over 200...

Q:

write an An article critique which includes main parts: 1. Introduction 2. Summary 3. Critique 4. Conclusion segmentation, the company tends to put coffee houses in upscale areas of town near...

Q:

Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...

Q:

P, Q and R entered into a partnership with their initial capital in the ratio of 6: 5: 8 respectively. After four months P withdrew 1/3rd of his initial capital and Q withdraw 1/5th of his initial...

Q:

Provide both the decision variables, objective function, and the constraints, in addition to the excel portion! Wiley E. Coyote is planning to install movement sensors in different locations in an...

Q:

You are auditing the client's inventory. When auditing inventory, we are concerned with the following things: a . The quantity of inventory: for this assignment, you can assume the quantities are...

Q:

As the baby boomer generation retires, what should happen to wages and employment? Show this graphically