Benefit segmentation is a _____ approach.

		technology-oriented
		production-oriented
		market-oriented
		mass marketing

Which of the following is a buying process characteristic of organizational buying behavior?

		Advertising and other forms of promotion are technical in nature.
		Demand for industrial products and services is derived from consumer demand.
		Direct selling to organizational buyers is the rule, and distribution is very important.
		There are multiple buying influences, and multiple parties participate in purchase decisions.

The belief underlying the _____ segmentation approach is that the advantages people are seeking in consuming a given product are the basic reasons for the existence of true market segments.

		psychographic
		geographic
		benefit
		demographic

Which of the following is true of a new task purchase?

		It is used in familiar buying situations.
		It involves a formal decision process.
		It involves the routine reordering of a product.
		It is a fast process that requires few employees.