Prada, Gucci, and Burberry are among the high-fashion design companies that are attempting to be successful...
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Prada, Gucci, and Burberry are among the high-fashion design companies that are attempting to be successful with a broad differentiation strategy via Multiple Choice investing in a dazzling array of features that exceed the needs of most buyers. incorporating more differentiating features into their fashion items than rivals. studying buyer needs and behavior carefully to learn what buyers consider important, what they think has value, and what they are willing to pay for. concentrating on offering advanced features, regardless of their value to customers, to create one-of-a-kind fashion products. concentrating on marketing and advertising (where almost all differentiating features are created). Prada, Gucci, and Burberry are among the high-fashion design companies that are attempting to be successful with a broad differentiation strategy via Multiple Choice investing in a dazzling array of features that exceed the needs of most buyers. incorporating more differentiating features into their fashion items than rivals. studying buyer needs and behavior carefully to learn what buyers consider important, what they think has value, and what they are willing to pay for. concentrating on offering advanced features, regardless of their value to customers, to create one-of-a-kind fashion products. concentrating on marketing and advertising (where almost all differentiating features are created).
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Related Book For
Accounting concepts and applications
ISBN: 978-0538745482
11th Edition
Authors: Albrecht Stice, Stice Swain
Posted Date:
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