bennu Wealthsimpleopens in new windowis a Canadian FinTech company. Please use the following resources: Read this article -How Canada's Wealthsimple is building a whole financial suiteopens in new window(4 minute read) Watch this video -Wealthsimple is building a more human financial institutionopens in new window(31 minutes watch) After completing step 1, answer the following questions: What is Wealthsimple's core competency as per your understanding of the case? What innovation in their product offering helped them gain and retain their customer base? If you were the Founder of Wealthsimple or a FinTech company similar to it, what have you done differently to beat the cut-throat competition in the Finance industry? Read theAmazon Case Studyopens in new window(go through the Amazon Business model). Share your thoughts on: What was the biggest turning point for Amazon as a business? What are your key takeaways or learnings after reading this case study? What do you think is next for a business like Amazon? Share your thoughts, thinking like the CEO of Amazon - where would you take the business next? texted answer only no photos