Best Case Wast Case Online Store First time orders per influencer 45 20 Profitability Total first time order influencer budget 855 380 Total Return orders 171 76 2020-21 $ S First time current sales 425,000 325.000 Return current sales 425,000 325,000 First time influencer sales 176,985 78,660 Return influencer sales 58.995 26,220 TotalRevenue 1085980 754880 First time order costs (340,660) (228,429) Return order costs (234,478) (170,153) Total Variable costs (575138) (398582) Contibuton 510842 356298 Fixed Costs (114,950) (114,950) University of DE BRISTOL Profit 395892 241348