Best Motor Works is a maker of high-end automobiles. Their revenues in the most recent fiscal year
Question:
Best Motor Works is a maker of high-end automobiles. Their revenues in the most recent fiscal year were $5,400 million Euros and they spent $1,200 million Euros on non-marketing related fixed costs. Their average variable cost per vehicle was $14,600 Euros per vehicle. Fixed marketing costs totaled $780 million Euros. The company had planned to achieve a net marketing contribution of $2,200 million Euros, and their actual fixed marketing expenditures were only 93% percent of their planned marketing expenditures. They also achieved an average margin of 32% percent per vehicle in the most recent fiscal year which was 2 percentage points higher than planned. The company also reported that their actual price was the same as their planned price.
What was Best Motor Works average price of vehicle sold?
Modern Advanced Accounting In Canada
ISBN: 9781259066481
7th Edition
Authors: Hilton Murray, Herauf Darrell