Best practices for crisis communications include having a management plan and designating a crisis management team that is properly trained. Masking Up did have both in place before the crisis. What response would a trained management crisis team member give to the media immediately following the crisis? "This is a private matter between the stakeholders and those involved." "No comment." "We accept full responsibility and apologize to those who received ineffective masks." "When I have more information, you will be the first to know