Question: BET 3 1 E 3 . RESEARCH METHODOLOGY QUESTION 4 A retailer of children's toys wants to learn what customers think of the range of

BET

31

3 .

RESEARCH METHODOLOGY

QUESTION

4

A retailer of children's toys wants to learn what customers think of the range of products they offer in its online store. The retailer has decided to carry out a self

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completion survey of its addult customers on its mailing list but they are unsure whether the survey should be conducted by post or online. Outline the benefits and limitations of each approach which the retailer is considering for this research. Illustrate your answer with examples.

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BET31E3. RESEARCH METHODOLOGY QUESTION 4 A retailer of children's toys wants

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