Question: Betsy's Bakery found five different market segments among customers for its bakery goods. When developing a market - oriented strategy, the marketing manager used a
Betsy's Bakery found five different market segments among customers for its bakery goods. When developing a marketoriented strategy, the marketing manager used a approach, putting the five target markets together and developing a single marketing mix that would meet the needs of the new larger segment.
Multiple Choice
combined target market
particular target market
specialty targeting
productmarket target market
multiple target market
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