Question: Better Base Face is a new, organic - based cosmetics line. Better Base would like to hire Denise Ferguson, a renowned makeup artist, to demonstrate

Better Base Face is a new, organic

-

based cosmetics line. Better Base would like to hire Denise Ferguson, a renowned makeup artist, to demonstrate the use of Better Base in her blog. Better Base knows Denise

s followers will be highly interested in the product line because of her experience. Which factor is Better Base most considering at this point?

Multiple Choice

the number of hits to Denise

s blog

the response generated

the relevance of Denise

s background

the reach of Denise

s blog

the anticipated return

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