Bevan Beverages $($BB$)$

BB is a new company that offers a variety of frozen yoghurt flavours and toppings, using natural ingredients and sustainable practices. BB aims to provide a healthy and refreshing alternative to traditional ice cream. BB sells to a wide range of customers, including children and adults. BB also targets different geographic regions, with different marketing campaigns and productofferings tailored to each region.

BB products are available through retail stores, vending machines, and restaurants. BB also has a strong online presence, with a website that allows customers to purchase products and learn more about the company. At BB we strive to build long$-$term relationships with our customers. The company does this by providing excellent customer service, offering loyalty programmes, and sponsoring events and activities that appeal to our target customers.

The company also licenses its brand to other companies. The BB brand, its distribution network, and its manufacturing capabilities are world class. The company also invests heavily in research and development to ensure that it continues to offer innovative products that appeal to its customers. The company is involved in product development, marketing, sales and distribution.

The company also invests in sustainability initiatives to ensure that its business is environmentally friendly.

One of the reasons for BB$$s success is the partnerships with bottling companies,retailers, and other beverage companies. These partnerships help BB to distribute its products and reach a wider audience.

Question $1$: Using Bevan Beverages, explain each step in the strategic management process.

Give practical examples, applicable to Bevan Bevreages, of each step you discuss. This question is thirty marks.