BEYOND BURGER + MEATIER LESS BEYOND MEAT BEYOND BEEF 6 PATTIES LESS BEYOND MEAT PLANT-BASED GROUND BEYOND MEAT 20 G C PROTEIN BEYOND MEAT BEYOND CHICKEN BEYOND SAUSAGE SECTIONS CONTES NET WT. 16 02 (1LB) BEYOND BREAKFAST SAUSAGE PLANT-BASED BREADED TENDERS 11G SWEET Ilah 16GSE PENSABLE SEEPFRIEN NET WEB CLASSIC PLANT-BASED PATTIES OF PLANT NO SOY PROTEIN NO GLUTEN PER SERVINO NO GMOS 11G PLANT-BASED PATTIES KEEP FROZEN NET WT. 74022109) Beyond Beef: The Freedom and versatility to turn any recipe into a meaty plant-based masterpiece. 35% less fat, No Soy, No GMO, No Gluten, Kosher INGREDIENTS: Water, pea protein, canola oil, rice protein, flavors, yeast, cocoa butter .... Beyond Breakfast Sausage ... Start your day with a tough decision links or patties? Either way, it's a win-win for you and the planet. Beyond Chicken. Crispy, convenient plant-based tenders. Perfect for gametime, lunchtime, dinners, or a delicious snack in between. Made from faba bean protein, breading, sugar, sunflower oil, dried onions Enjoy an Italian Sausage or Original Brat that breaking the mold, stuffed with plant-based goodness and easy to drop on the grill. FROM THE Beyond Meat Website: _Feed a better future: Our mission is to create delicious, nutritious, sustainable protein so that you can Eat What You Love, no sacrifice requirement. Plant protein makes muscles. Peas, mung beans, faba beans and brown rice team up to give you equal or greater protein than animal-based meat. That plant-based sizzle is all thanks to our fats, including cocoa butter, coconut oil and expeller-pressed canola oil. Potato starch and methylcellulose (a plant fiber derivative) gives you the delicious bite--literally. They're responsible for texture. For you. The planet. Your Taste Buds. Help Humans Eat Healthier ... Our Beyond Burgers provide an excellent source of protein and 35% less total fats. . Fight Climate Change ... Unlike the 1/4 lb. U.S. beef counterparts, original Beyond Burgers can be made by generating 90% fewer greenhouse gas emissions. Preserve Natural Resources ... Creating the original Beyond Burger takes significantly less water, land, and energy than a 4 lb. U.S. Regular beef burger. Help Animals Live Better Lives ... According to World Animal Protection, plant-based burgers are saving around 250,000 per year. . Q11: Given the photographs and communication about the Beyond Beef product line, how would you describe the Beyond Beef approach to market segmentation? HIGHLIGHT all that apply and EXPLAIN your answer (5 pts) A. Geo-demographic B. Psychographic C. Benefit vs. Cost D. Usage Based Q12. Thinking about the group of competitors in the previous segmentation analysis, which brands would you consider PRODUCT FORM competitors to Impossible Foods? (3 points) A. Beyond Beef B. Morningstar Farms C. No Product Form Competitors D. All brands are Product Form Competitors