BFRM 498

Part-2 (Answer either case I or case 2) Each Case has total of 15 points Case 1 - Gulf Commercial bank is interested in conducting research to "identify the factors that affect the adaptation of mobile banking in Bahrain". The bank specified that the research should address the following factors: (a) Perceived usefulness, (b) Perceived ease of use, (e) Perceived cost, and (d) Customer profile 1. Develop the theoretical construct for research along with their variable. [5 points] 2. Write at least two null Hypothesis and alternative Hypothesis for this research (5 points) 3. Identify the target population and explain how you will calculate the sample for this research (5 points) Case 2 - Bahrain Burger fast food chain has 24 four branches in Bahrain. There latest customer food survey has been developed. Using these parameters please answer the following: 1. Identify the business potential for such research. 13 points 2. What is the literature contribution to this study? 13 points 3. Explain the different between the null hypothesis and alternative hypothesis give at least one of each hypothesis for this research. [3 points 4. Explain what type of sample you will use and why? [3 points 5. Methods/ Techniques used for analysis [3 points