1. Big data and data analytics are becoming a huge challenge and opportunity for management. 1. What is the purpose of data analytics? Identify and explain three challenges with respect to big data and data analytics and their implications for business. (8 marks)

Purpose:

1.

2.

3.

2. Identify and explain two opportunities with respect to big data and data analytics and their implications for business.

1.

2.

1. Incorrect or invalid data can skew your results and lead to inaccurate conclusions. Identify and explain using 2 examples for each of the 5 main data quality issues when analyzing datasets.

1. Given your understanding of helping communities network and collaborate, identify two communication /collaboration tools which you believe to be the most effective and explain why with examples. 1.

2.

1. From an MIS metrics perspective, what is the difference between efficiency and effectiveness? ( 3 marks)
2. Give an example of a metric that can be ascribed as being efficient but not effective.