Big Data and Marketing Analytics

This week, let's dive into the fascinating world of Big Data and explore its potential implications in the field of marketing. Ask thought$-$provoking questions about the future of data analytics in marketing, the ethics of consumer data collection by companies, or the advancements in Artificial Intelligence $($AI$)$ and how they could affect Data Analytics. Let's also contemplate the potential changes that are currently taking place and how they can impact businesses and industries as a whole.