Question: Bill and Ted are sitting outside the local Wal - Mart recording what people do with their shopping carts after emptying them. They are gathering

Bill and Ted are sitting outside the local Wal

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Mart recording what people do with their shopping carts after emptying them. They are gathering information on customer behaviors in order to determine how to make it easier for them to shop at Wal

-

Mart. Bill and Ted are most likely in which step of the marketing research process?

plan development

taking action

data analysis

problem definition

data collection

Bill and Ted are sitting outside the local Wal-Mart recording what

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