Black Friday is a big shopping excursion for consumers. It also

seems to get longer. In $2023,$ Black Friday sales started weeks

earlier, and the deals continued for weeks afterward.

While we might suspect that spending is still leaning towards

online shopping, brick$-$and$-$mortar stores and malls saw an uptick

in visitors and shopping. Foot traffic in top$-$tier indoor malls jumped

almost $300\%$ compared to the visitor traffic during the first three

quarters of the year. Consider that Target had $160\%$ more visitors,

and Best Buy gathered $700\%$ more traffic.

According to Adobe, Cyber Monday also grew at a rate of $9\mathrm{.}6\%$ compared to last year, making it the

biggest online shopping day, ever. Electronics, smartwatches, TV$,$ and audio equipment were big sellers

along with gaming products. Top gifts were clothing and accessories, toys, gift cards, books, video

games, and beauty products.SWOT analyses, environmental scanning, and target market identification are essential to

effective marketing. In general, discuss the importance and implications to a company$$s

marketing program $(4$Ps$)$ based on the $2023$ holiday shopping data$/$information given in this case

study