Blog$/$Vlog Assignment $-$ Persuade your Audience $($students$)$ on the Importance of Acquiring Tools for Effective Business Communication.

TOPIC: Strategies and Techniques for Effective Business Communication College Students AUDIENCE: Students

GENRE: Blog or Vlog

MEDIUM: College Website $($Digital channel$)$

Gather information from the course Learning Modules $($Seneca PDF files$),$ Weekly Folders $($TT Recordings and PPP$),$ and eText.

There is no need for additional research for this assignment $-$ multiple strotegies and techniques are described in detail with explanations and examples in provided learning resources.

Decide whether you are going to write a blog or create a video blog. Both require outlining. Please, review persuasive techniques and AODA strategies $($ATTENTION$,$ INTEREST, DESIRE, ACTION$)$ before writing the Blog or creating a Script for your Video message.

Persuasive Techniques

Establish credibility.

Expect and overcome resistance $($Don$\text{'}$t see vatrategy $-$ what can be gained or what can be lost?$)$

Share solutions and compromise.

Emphasize benefits.

HOW AODA WORKS

Gain the audience's attention by opening with one of the following. o Unexpected statement or question

Complement$/$itelated facts$/$Problem

Bulld interest

Establish your credibility by explaining your background and expertise. o The facts to direct and ind rect benefits