Question: Blue Bell now has a flavor called Dr Pepper Float. This approach using both the Bluebell and Dr Pepper brands to sell ice cream is

Blue Bell now has a flavor called Dr Pepper Float. This approach using both the Bluebell and Dr Pepper brands to sell ice cream is called:
Repositioning
Brand dilution
Co-branding
Out-of-world brand extension
Blue Bell now has a flavor called Dr Pepper Float. This

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