Blue Chance Co. sells computers and video game systems. The business is divided into two divisions...
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Blue Chance Co. sells computers and video game systems. The business is divided into two divisions along product lines. Variable costing income statements for the current year are presented below: Computers VG Systems Sales Variable costs $700,000 420,000 $300,000 Total $1,000,000 210,000 630,000 Contribution margin $280,000 $ 90,000 370,000 Fixed costs 296,000 Net income $ 74,000 (a) Determine the sales mix and contribution margin ratio for each division. (b) Calculate the company's weighted-average contribution margin ratio. (c) Calculate the company's break-even point in dollars. (d) Growth prospects for both product lines are similar, and the Director of Marketing has flexibility in terms of which product line will receive the most emphasis from an advertising standpoint. He has asked for your input as to which product line should be emphasized in the advertising to help the company "maximize its net income." Make your argument (2-3 sentences maximum). Blue Chance Co. sells computers and video game systems. The business is divided into two divisions along product lines. Variable costing income statements for the current year are presented below: Computers VG Systems Sales Variable costs $700,000 420,000 $300,000 Total $1,000,000 210,000 630,000 Contribution margin $280,000 $ 90,000 370,000 Fixed costs 296,000 Net income $ 74,000 (a) Determine the sales mix and contribution margin ratio for each division. (b) Calculate the company's weighted-average contribution margin ratio. (c) Calculate the company's break-even point in dollars. (d) Growth prospects for both product lines are similar, and the Director of Marketing has flexibility in terms of which product line will receive the most emphasis from an advertising standpoint. He has asked for your input as to which product line should be emphasized in the advertising to help the company "maximize its net income." Make your argument (2-3 sentences maximum).
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