Blue Nile, Zales and Tiffany $-$ A$$Case Study Document

This case highlights the supply chain structures of three firms in the diamond retailing industry: Blue Nile, Zales, and Tiffany. Blue Nile$$s supply chain structure is geared toward a pure centralized e$-$business; Zales sells merchandise primarily through stores but also operates an online channel; and Tiffany also uses an online channel but most of its diamond and other high$-$end products are sold through stores.

The case is designed to foster discussion of the three supply chain structures and encourage you to evaluate$$firms$$ performance$$in terms of five dimensions:$$customer response time, product variety, product availability, customer experience, and order returns.$$All these aspects impact supply chain costs including inventory, transportation, information, and facilities.

How would you advise each of the three companies; Blue Nile, Zales and Tiffany to modify their strategy and supply chains structures for a potential $2023$ economic downturn$*?$