Question: Blue Nun Wineries has been operating now for several years. The company has built a state-of-the-art wine-making facility on their farm in Niagara-on-the-Lake and produces

Blue Nun Wineries has been operating now for several years. The company has built a state-of-the-art wine-making facility on their farm in Niagara-on-the-Lake and produces and markets a range of white wines. For the company to grow, Angel (the CEO) is planning to introduce a new product (750 ml bottles of Merlot Red Wine )to the market.

what should be the advertising campaign, selling strategies, and promotion strategy

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