[Blue Ocean Corporation case study]

Mr. Marc the President of Blue Ocean Corporation cannot understand why despite the strategy of motivation of the company and the tremendous investment in terms of salary, work conditions and rewarding, the employees productivity remains under the expectations. For Mr Marc, the motivation orientation of the company should affect positively workers productivity. He decides to designate a team from HR Department to conduct a research in order to explore the situation, to discover ideas and insights and to understand the real reasons of such controversial result. The main concern of the President is increasing the corporate performance through the improvement of employees productivity. For the members of HR team designated by the President, the first thing to do before starting the field study is to define the most appropriate research methods for the case of Blue Ocean Corporation.

Questions

1- What type of research design the HR team will conduct? Justify your answer from the text. (2marks)

2- For the case of Blue Ocean Corporation it is recommended to conduct a quantitative research rather than a qualitative research. Do you agree? Justify your answer. (2 marks)