BLUE OCEAN STRATEGY VS RED OCEAN STRATEGY Learn the key differences between red ocean and blue ocean strategy. RED OCEAN STRATEGY BLUE OCEAN STRATEGY Compete in existing market space Create uncontested market space Beat the competition Make the competition irrelevant Exploit existing demand Create and capture new demand Make the value-cost trade-off Break the value-cost trade-off Align the whole system of a firm's activities with its Align the whole system of a firm's activities in strategic choice of differentiation or low cost pursuit of differentiation and low cost Chan Kim and Renee Mauborgne. Blue Ocean Strategy. Blue Ocean Shift. All rights reserved. Instructions Examine the table above. In a one page paper, give an example of a company that has a red ocean strategy and a company that has a blue ocean strategy. Which company do you think has the best competitive advantage. Paper should be APA formatted and include at least one cited reference. Submit this assignment as a Microsoft Word Attachment