BMKT350 - Exam I

Multiple Choice Questions

Select one correct answer for each question. 2 points are allocated to each question.

Family branding, licensing, and look-alike packaging are all marketing strategies based on____________. *

2 points

Stimulus generalization

The spacing effect

Stimulus discrimination

Extinction

Which theory listed below assumes that learning takes place as the result of response to external event? *

2 points

Behavioral learning

Episodic learning

Incidental learning

Gestalt learning

The expanded view of the exchange that includes the issues that influence the consumer before, during, and after a purchase is called: *

2 points

The value.

The strategic focus.

The consumption process.

The pre-sell strategy.

A fast-food chain describes its core customer as a single male under 30 years of age with a working-class job, who reads little, likes loud music, and hangs out with friends. This is an example of: *

2 points

subculture.

marketing segmentation.

demographics.

a typical male Canadian consumer of burgers.

Nescafe uses billboard advertising, social media advertising and in-supermarkets advertising by enabling consumers to taste the coffee. Nescafes stimulus is an example of *

2 points

Media snacker

Interpretation

Multitasking

Exposure

Tia wants to look famous and classy so she decided to wear GUCCI shoes that she saw on influencers. Tias need is an example of: *

2 points

Hedonic need

Sensation

Demand

Purchasing power

NIDO milk ad clearly cites the growing stages the consumer passes through his/her life for the intention to remind the consumer of his/her past. NIDO milk ad is an example of: *

2 points

Self-concept attachment

Nostalgic attachment

Interdependence