Question: BMW Mini: Big decisions under the Brexit cloud (Group 5) 1. Why exactly is the UK leaving the EU of concern to the UK automotive


BMW Mini: Big decisions under the Brexit cloud (Group 5) 1. Why exactly is the UK leaving the EU of concern to the UK automotive industry? Develop your analysis to include the influence of macro-environmental factors. 2. Analyse how the changing business environment impact the growing demand for electric vehicles and thus BMW's plans to manufacture electric vehicles. 3. In exploring alternative options as to where to locate the production of the electric Mini, analyse how the brand identity of the Mini may inform this choice above other considerations. 2. Analyse how the changing business environment impact the growing demand for electric vehicles and thus BMW's plans to manufacture electric vehicles
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