Question: Bob goes to the barber every Friday without fail. Because of Bob s frequent patronage at Verne s Barbershop, he has been given a Gold

Bob goes to the barber every Friday without fail. Because of Bobs frequent patronage at Vernes Barbershop, he has been given a Gold member rewards card which entitles him one free haircut every two months. This special promotion afforded to Bob would be an example of which type of segment?
Question 19Select one:
a.
Psychographic
b.
Geographic
c.
Behavioural
d.
Demographic

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