Question: Bob: I ' m not currently using any web analytics applications, but doing so might be advantageous. Lola: Yes, incorporating a web analytics package is

Bob: I'm not currently using any web analytics applications, but doing so might be
advantageous.
Lola: Yes, incorporating a web analytics package is something we can explore. You
currently have a website. Who designed your website?
Bob: I worked with a local web design firm to develop my site. And I'm not sure if they
installed any analytics tools. How does that work? And what do the analytics tools do
different from my regular website tools?
Bob: I ' m not currently using any web analytics

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