Bob is a test engineer on the Quest project at Quality Pharmaceuticals. Bob have just completed conductivity tests of a new electrochemical compound. The results exceeded expectations. This new compound should revolutionize the industry.

Bob wonders whether she should call her stockbroker and ask to buy $20,000 worth of Quality Pharmaceutical stock before everyone else finds out about the results.

1. Identify the possible options.
2. Clearly identify the option the you recommend Bob follow.
3. Support your recommendation with 3 distinct reasons why it is either the best option, or why other options would be poor choices.