Bob: Once we determine the best analytics package, I can work with the web development team to ensure all techinal aspects are covered. Lola: Sounds Like a plan. When you start using a web analytics pakcage its important to consider what types of KPI's you should measure. Di you know much about KPI's? Bob: Not really. I've heard the term before, but am not quite clear on the meaning. Lola: KPI Stands for Key Performace Indicator. why is it important for diffrent types of webistes to have distinct KPIS? Question 3: Why is it important for diffrent types of webistes to have distinct Key Performance Indicators (KPIs)? A. Kpis need to be complex and cover all pssoble metrics to be effective B. All websites must follow a standard set of regulations for performace metrics C. KPIs are univerally the same fr all business models, amking it easier to compare across industries D. Diffrent types of websites have unique goals and should measure success according to metrics relevant to their business model