Body Glove encourages its consumers to post photographs and videos of themselves enjoying their Body Glove products
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Question:
Body Glove encourages its consumers to post photographs and videos of themselves enjoying their Body Glove products on social media websites with the hashtag #bodyglove. These images and videos would be classified as ________.
A. Pull media content
B. Dynamic marketing content
C. Push media content
D. User generated content
E. Agency generated content
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ISBN: 978-0133130805
7th edition
Authors: David M. Levine, David F. Stephan, Kathryn A. Szabat
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