Question: Boeing, founded in 1 9 1 6 , has long been an admired and successful company. Cited by management books for its excellence, the experts

Boeing, founded in 1916, has long been an admired and successful company. Cited by management
books for its excellence, the experts praised Boeings ability to "stick to its knitting," * with
"knitting" being (originally) the commercial airline market which was responsible for 90% of its
revenue. In the 1940s, Boeing expanded by entering the military aircraft market. However,
government contracting does carry its share of minefields. Those ethical minefields in defense
contracts were the focus of the 1985 Packard Commission report on government waste that famously
included the $600 toilet seats and $400 hammers. Public outrage not only fueled additional oversight
and regulation but also provided the impetus for the Defense Industry Initiative (DII), a voluntary
group that was the beginning of the focus on ethics and compliance beyond just the 1977 focus on
bribery and foreign corruption. Boeing was one of the original 32 signatories to the initiative and
became one of the original 25 paying members. * The DII developed a code of ethics for defense
contractors and has continually worked with companies to develop and maintain ethical cultures.
The Boeing-Lockheed Competition for the U.S. Satellite (EELV) Project
However, ironically, it was in the pursuit of military contracts just 10 years following the DII that
Boeing had its first major legal and ethical missteps in its history. In 1996, Boeing and Lockheed Martin
were in a head-to-head competition for a multibillion-dollar government contract for furnishing the
rockets that are used for launching satellites into space (a project referred to in the industry as the
Evolved Expendable Launch Vehicle, or EELV). The satellites perform various functions and could be
communication or spy satellites.
It was during this competitive time frame for the rocket launcher project that Kenneth Branch, a space
engineer and manager at Lockheed facilities in Florida, traveled to McDonnell Douglas facilities at
Huntington Beach, California, for a job interview. * McDonnell Douglas was working on the EELV
bid at the same time that it was being acquired by Boeing. Boeing's acquisition of McDonnell Douglas
had been finalized by the time of the Branch interview, but the logistics of acquisition had not yet been
completed (it would be completed in August 1997). Boeings acquisition of McDonnell Douglas and the
combination of Lockheed with Martin Marietta meant that the federal government would be dealing
with only two large contractors.
Near the end of his interview at McDonnell Douglas, Mr. Branch showed the participants in the
interview process a copy of Lockheed's proposed presentation for the government project. Six months
after his interview, in January 1997, Branch began work at Boeing on the $5 billion EELV project. The
pressure for Boeing to win the contract became intense, and Boeing executive Frank Slazer, the
director of business development, encouraged Boeing employees working on EELV to develop "an
improved Lockheed Martin EELV competitive assessment.* He also encouraged the employees to
find former Lockheed employees to get their thoughts and impressions about the project.
 Boeing, founded in 1916, has long been an admired and successful

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