BOEING

Present a competitor profile for each competitor.

What are the competitor firms' objectives?

What are the competitors' assumptions about the industry?

What generic business strategy do the competitors pursue?

What are the competitors' resources and capabilities?

What they believe about the industry? Current strategy and its categorization in the model of generic strategiesStrengths and weaknesses in their resources and capabilities.

Analyze the competition dynamics.

Market overlaps:

Identify markets where the firms compete directly.$$For the top overlapping markets segments: How important is each market segment to the firm and the competitors.

Resource similarity

How similar are the competitors' resources and capabilities to your firm's. Focus on capabilities and resources that are critical to the firms' strategies.

Performance comparisons: Interpret the recent financial performance of the focal company comparing to its competitors.

Sum up the intensity of the firm$$s competitive environment and the level of rivalry it faces from each of these competitors. Where should the firm expect to be threatened by whom? How should the firm outperform its competitors, in which market segments? Your conclusions should be rooted in your analysis above.

To provide sufficient and up$-$to$-$date support for your analysis, use at least five sources in total, written no more than three years ago. Such sources could include articles, datasets, comments by company executives, comments by an industry analyst, etc.

Market

What product markets do the competitors engage in$?$What geographic markets do the competitors engage in$?$How do those markets overlap with the focal firm?How important are the shared markets to the focal firm? To the rivals?

Resources and capabilities

Are the core competences the same for all competitors and the focal firm?

Performance

Examine the competitors' performance compared to your firm.

Are sales growing or declining relative to those of competitors?Are costs becoming problematic for any single competitor?

Tools: Usually, you can find what is important by reading a company's annual report $($i$.$e$.,$ the $10-$K report$)$ or industry analysts$$ reports. For example, it is easy to search for a US public company's $10-$K report on the U$.$S$.$ Securities and Exchange Commission.